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Six major textile turning trends, textile people must see!

HONGDA 2019-01-18 447 return

Trend one:

Up to 75% of textile manufacturers are ready to invest in artificial intelligence in 2019

Leading textile companies can use artificial intelligence to aid creativity, design and product development. For example, they will use algorithms to filter large amounts of data to predict which products consumers prefer. Amazon has developed an algorithm that analyzes images to design clothes, replicates popular styles, and uses the data to make new designs. For example, ZARA uses algorithms to filter large amounts of data to predict which products consumers prefer.

Trend 2:

Enterprises will be more global and give some players a competitive edge

Globalization and cross-border cooperation, despite all sorts of remarks about nationalism and manufacturing resurgence, the process of globalization will not stagnate. Exponential growth of cross-border interconnection and digitization will change the competitive environment, companies will be more global and give some players a competitive advantage.

Trend 3:

The platform is first, textile brands seek to cooperate with strong sales channels

Platforms are becoming more and more important, consumers are accustomed to using the web platform as the first search point, and textile brands should also seek to cooperate with these powerful sales channels. The issue that textile brands consider should not be “what if they cooperate with the platform” but “how to cooperate with the platform”.

Trend 4:

Who can finally win depends on who has faster technological innovation and better user experience.

As mobile payments are already being used globally, consumers will expect fashion companies to support increasingly convenient online transactions.

In the United States, mobile transactions are expected to reach approximately $930 billion in 2018. In Western Europe, they expect an annual growth of approximately 23% and reach €148 billion in the next three years. But this market is already very crowded. Whoever wins last depends on who has faster technological innovation and better user experience.

The challenges that textile companies face in this area will become increasingly complex, from device support to cloud computing, mobile service providers to integration with offline channels. Regardless of which option they ultimately choose, security and privacy remain a concern for consumers.

Trend 5:

Emerging sub-sectors become hot spots, and enterprise development is not a simple operation of a unified process.

Under the fierce market conditions, market segments have become inevitable. The textile market is in an unprecedented bottleneck period, and it is not a simple operation for enterprises to develop a unified production line.

“Running economy” has brought about the growth of sports brand performance; the “full second child” policy has accelerated the development of the children's wear market; people's emphasis on personal clothing has brought about the development of underwear brands... this is fine The rise and development of the division under the division, this is the opportunity!

Trend six:

Traditional companies will be forced to face the market with a more open attitude

Due to fierce competition in the industry, innovation is urgently needed, and more and more fashion companies are beginning to emulate the characteristics of startups, such as flexibility, collaboration and openness. Traditional companies will be forced to face the market in a more open manner, accepting new types of talent, new ways of working, new partnerships and new investment models.